At their most crucial, “logos are made to identify,” says Jacob Cass in Smashing Magazine. With making use of images, icons, marks or symbols, logos identify companies or products in among the most basic way– in order that in the moment when a person views a logo, they can link it with the brand it stands for.
Nowadays, with many logos around, it’s not hard to find examples of great, and not-so-great, logos being used. What helps make the difference? What makes a logo work well? And, more notably, what can your business do to make certain its logo embodies you efficiently?
Here are Straight North’s number one seven premium qualities of successful logo design, complete with tips for putting these recommendations into practice for your business:
DO streamline your design. DON’T overcomplicate matters.
“A complicated logo will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your audience,” says logo design company LogoBee. You don’t have time to recite your entire business plan in an elevator pitch, and the same concept applies to corporate logo design.”
Question yourself: Could someone else take a look at its logo and readily define it? Or is it too complicated to get a sense of promptly? For motivation, check out this list of some examples of straightforward logos.
DO set yourself apart. DON’T look just like the competitors.
In today’s cluttered marketplace, finding a way to be distinct amongst the competitors can seem rather daunting, yet “the idea here is to be different than your competitors,” says The Logo Factory. Without a distinct logo design, you could find prospective clients and users have a tough time distinguishing your brand, confuse you with another business and, most notably, end up going with a competitor rather than opting for your service or products.
Ask yourself: Does this logo look unique? Is it easy to distinguish from some other brands? And keep in mind that even the most distinct logos can still be simple.
DO consider various applications. DON’T design for just one size or medium.
A great logo can be printed at different sizes, across different mediums, and in different applications without losing its power. Good graphic designers know that what looks great in a site banner might not work on a brochure or vice versa, so they carefully craft a logo that looks good no matter what.” You also learn MORE on High-Resolution images and designs.
Ask yourself: Will this logo work as a letterhead along with on an advertising board? Will it function in full color as well as monochrome? Lots of designers recommend creating the logo in black and white initially, before introducing color into the equation, so as to pay attention to overall design.
DO think about your market. DON’T feel the need to be obvious.
An effective logo should be appropriate, but that doesn’t mean it must be as obvious as you might expect. As Patrick Winfield writes, “McDonald’s … could have opted for a juicy burger next to the name, but instead they took the first initial ‘M’ and created an icon that was both simple and visually pleasing to look at as an asymmetrical element.” Whether you follow the example of McDonald’s or its competitor Burger King, who puts a hamburger at the center of their logo design, your logo needs to pertain to your brand.
Ask yourself: Does this logo communicate the right tone and style? Does this show or somehow mean what kind of business or products or services it’s presenting? Have a look at these 11 appropriate logo designs from Website Magazine.
DO design for your intended target market. DON’T forget the client.
Just like any business undertaking, understanding your customer base is essential. Whatever your business, your logo should be able to connect with the folks you are marketing to. “The important thing a logo needs to do is to speak to your target audience,” says Christopher Wallace of Design Festival. “If you run a children’s toy store, it’s not crucial to have an image of a toy in your logo or to have the word ‘toys’ in there either. What is more important is to use a color scheme or font that is childlike and appeals to kids.”
Ask yourself: Who is your desired audience in with regards to age bracket, income, sex, preferences? Will this logo speak to that group of people?
DON’T be forgettable. DO leave an impact.
Creating a logo that’s memorable may seem complicated, but according to Angie Bowen of Fuel Your Creativity, it’s of great importance. “A great logo will remain memorable enough that a person who has only seen the logo once should still be able to recall it enough to describe the logo to someone else. This is not the easiest of qualities to impart, but it is certainly a high ranking one so make sure your designs stays in their minds.
Ask yourself: Can this logo make a long lasting imprint on my audience? Will it be memorable? For a list of 50 unique and memorable logos, take a look at this post from Vision Widget.
DON’T be too trendy. DO aim for longevity.
Graphic designer David Airey writes at his site, Logo Design Love, that “Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.”.
While creating and designing your logo, HERE are important attributes that one should keep in mind.